CIM 2022
In a nutshell, the results of
NP’s newsbrands from CIM 2022.
Check it out!
Insights
MINI BOOK, MAXI TIPS
22 good reasons to choose the daily
press in your media plans.
Raise brand awareness, drive direct response,
and many more...
AN AMAZING REACH EVERY DAY & EVERY WEEK
Our readers read us every day. Find out how much they really are.
EQUALLY POWERFUL OVER THE YEARS
Newspapers aren't dead. Let us show you.
MANY REASONS TO READ A NEWSPAPER
Why do people read newspapers ? Is it to get global information, for entertainment or to get info about specific topics ?
PEOPLE TRUST NEWSPAPERS THE MOST
Despite growing mistrust due to fake news, the most credible source of information is still newspapers (print or digital) at 92%.
74% OF BELGIAN PEOPLE AGREE THAT MEDIA MANAGED BY REAL JOURNALISTS HELPS THEM SEE CLEARLY
There is a growing consciousness about sources of information.
NEWSPAPER ADS CAPTURE THE MOST ATTENTION WITH NO MULTI-TASKING EFFECT
When it comes to mass media, ads in printed newsbrands catch the most attention.
NEWSPAPER ARE READ ANYTIME, ANYWHERE AND ON ANY DEVICE (ATAWAD)
Newsbrands are read throughout the day. Discover when readers turn to which platform during the day.
ADVERISING IS BETTER ACCEPTED AND PERCEIVED
Advertising in newsbrands is seen as less annoying than on TV, radio, or social media.
NEWSPAPER ADS GENERATE TRAFFIC TO THE BRAND's WEBSITE
A high percentage of readers state they visited the brand's website or searched for the brand after seeing the ad in which they showed interest.
NEWSBRANDS ARE MORE POPULAR THAN SOCIAL MEDIA
The presence of inappropriate content and ads on the mainstream social networks, and the use of personal data irritate the users.
Say hi!
Sales & Marketing Manager NP @ ROSSEL ADVERTISING
Valerie Delain
+32 477 55 79 12
valerie.delain@rossel.be
NP Ambassador @ DPG MEDIA
Sylvie De Beule
+32 473 83 80 02
sylvie.de.beule@dpgmedia.be
NP Ambassador @ ADS & DATA
Katty Maes
+32 478 87 81 22
katty.maes@adsanddata.be
NP Ambassador @ IPM ADVERTISING
Marc Hellingh
+32 497 44 66 61
marc.hellingh@ipmadvertising.be
SENIOR CONSULTANT RESEARCH & MEDIA
Bruno Liesse
+32 478 20 49 18
bliesse@outlook.be