The presence of inappropriate content and ads on the mainstream social networks, and the use of personal data irritate the users.
Nowadays, our newspapers have 1.600.000 more readers than in 2008.
Print and digital newspapers are the most read media, representing 62%.
Despite growing mistrust due to fake news, the most credible source of information is still newspapers (print or digital) at 92%.
Advertising in newsbrands is seen as less annoying than on TV, radio, or social media.
There is a growing consciousness about sources of information.
When it comes to mass media, ads in printed newsbrands catch the most attention.
A high percentage of readers state they visited the brand’s website or searched for the brand after seeing the ad in which they showed interest.
Besides reaching higher social groups, newspaper’s massive reach inevitably extends to a wide diversity of segments.
59% of women read newspapers every day, reaching 2.978.930 women daily. And 76% of women read at least one newspaper a week.
Newsbrands are read throughout the day.Discover when readers turn to which platform during the day.
In a nutshell, the progression
made is brilliant.
Check it out!
Want to discover how media consumption evolved? Download the document to know everything about today's Belgium media consumption.
Want to know the status of the Belgium media consumption, motivation to use the media, credibility of the channels, perception of advertising in the different media? We asked the Belgian consumer.
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Sales & Marketing Manager NP @ ROSSEL ADVERTISING
+32 477 55 79 12
NP Ambassador @ DPG MEDIA
Sylvie De Beule
+32 473 83 80 02
NP Ambassador @ ADS & DATA
+32 478 87 81 22
NP Ambassador @ IPM ADVERTISING
+32 497 44 66 61
SENIOR CONSULTANT RESEARCH & MEDIA
+32 478 20 49 18