NEWSBRANDS ARE MORE POPULAR THAN SOCIAL MEDIA
The presence of inappropriate content and ads on the mainstream social networks, and the use of personal data irritate the users.
Insights
26,3% MORE READERS THAN TWELVE YEARS AGO
Nowadays, our newspapers have 1.600.000 more readers than in 2008.
THE MEDIA BELGIANS USE TO KEEP INFORMED: NEWSPAPERS FIRST!
Print and digital newspapers are the most read media, representing 62%.
PEOPLE TRUST NEWSPAPERS THE MOST
Despite growing mistrust due to fake news, the most credible source of information is still newspapers (print or digital) at 92%.
ADVERTISING IS BETTER ACCEPTED AND PERCEIVED IN NEWSPAPERS
Advertising in newsbrands is seen as less annoying than on TV, radio, or social media.
74% OF BELGIAN PEOPLE AGREE THAT MEDIA MANAGED BY REAL JOURNALISTS HELPS THEM SEE CLEARLY
There is a growing consciousness about sources of information.
NEWSPAPER ADS CAPTURE THE MOST ATTENTION WITH NO MULTI-TASKING EFFECT
When it comes to mass media, ads in printed newsbrands catch the most attention.
NEWSPAPER ADS GENERATE TRAFFIC TO THE BRAND’S WEBSITE
A high percentage of readers state they visited the brand’s website or searched for the brand after seeing the ad in which they showed interest.
SILVER GENERATION MEN ARE ALSO NEWSPAPER READERS
Besides reaching higher social groups, newspaper’s massive reach inevitably extends to a wide diversity of segments.
WOMEN & PRP ARE ALSO NEWSPAPER READERS
59% of women read newspapers every day, reaching 2.978.930 women daily. And 76% of women read at least one newspaper a week.
NEWSPAPERS ARE READ ANYTIME, ANYWHERE, AND ON ANY DEVICE (ATAWAD)
Newsbrands are read throughout the day. Discover when readers turn to which platform during the day.
CIM 2020
In a nutshell, the progression
NP’s newsbrands
made is brilliant.
Check it out!
The NP Media Barometer 2020
Want to discover how media consumption evolved? Download the document to know everything about today's Belgium media consumption.
The NP Media Barometer 2018
Want to know the status of the Belgium media consumption, motivation to use the media, credibility of the channels, perception of advertising in the different media? We asked the Belgian consumer.
NP Touchpoint efficiency study
Discover our study on touchpoint efficiency
Say hi!
Sales & Marketing Manager NP @ ROSSEL ADVERTISING
Valerie Delain
+32 477 55 79 12
valerie.delain@rossel.be
NP Ambassador @ DPG MEDIA
Sylvie De Beule
+32 473 83 80 02
sylvie.de.beule@dpgmedia.be
NP Ambassador @ ADS & DATA
Katty Maes
+32 478 87 81 22
katty.maes@adsanddata.be
NP Ambassador @ IPM ADVERTISING
Marc Hellingh
+32 497 44 66 61
marc.hellingh@ipmadvertising.be
SENIOR CONSULTANT RESEARCH & MEDIA
Bruno Liesse
+32 478 20 49 18
bliesse@outlook.be