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|Content :||The triple-win formula : The better way to open the new year is to start with a big pano in the news! Coca-Cola’s new year resolution is hopeful and just 3 words long: open to better. The advertising is there to fuel people’s inspiration and show optimism for 2021.|
|Format :||Full pages (3) and 3 consecutive pages|
|Content :||The triple-win formula : first the 3 ads were shown separately during October (print and digital) and then the grand finale of this fabulous campaign, the 3 ads together inside all newspapers across the country. What a big triumph!|
|Date :||October 2020|
|Format :||AP 400|
|Content :||A promotion communicated in four steps for 3 different products, ending with the ending with the complete range of products.|