Created by Yusuf Designerfrom the Noun Project

The power of NP

NP is the national offer of four newsbrand sales houses together : DPG Media, IPM Advertising, Ads & Data and Rossel Advertising.

These are powerful packages allowing, on the basis of a single combined rate, to call on the 12 major newsbrands in Belgium. The NP offer includes packages across all platforms operated by the newsbrands to reach their audience: print, online and mobile. In recent years the overall audience has increased through digital media, but newspapers remain the cornerstone of the offer. The various NP Deals meet different needs, but invariably have the same ambition: to provide a large audience that can be purchased at an interesting package price through skilfully combined products. In addition, the customer is always guaranteed a first quality placement of his advertisement in the newspaper.

Our newsbrands

De Morgen De Standaard Grenzecho Gazet van antwerpen Nieuwsblad het laatste nieuws Le soir La libre Sudpresse lavenir Het belang van Limburg DH les sports

Why NP


contacts every day.*

Everyday 49% women
51% men

dive into our media brands.*


subscription average to our


82% say newsbrands are reliable and valid info sources. ***


think that newspaper advertising is not intrusive.***


of 18-64 read a newspaper daily. *


reach PRP 25+. *

46% more.

Over-60-year-olds spend
43% more than millennials.**


visited the website of the brand or searched for info about the brand after seeing the in ad in newsbrands.***

Sources: *CIM 2023 Total Brand – **Statbel 2021 – ***NP Media Barometer 2022 - ****CIM 2022 decl.ed.

NP Score

With NP Score you measure the impact of your campaign in the NP newspapers. The effective score is measured as well as some important qualitative criteria. With over 450 ads tested in various segments, the NP Score can provide the insight you need to optimize your future campaigns.

Want your campaign to be tested?
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NP Score

Say hi!

Sales & Marketing Manager NP @ ROSSEL ADVERTISING
Valerie Delain
+32 477 55 79 12

NP Ambassador @ DPG MEDIA
Sylvie De Beule
+32 473 83 80 02

NP Ambassador @ ADS & DATA
Katty Maes
+32 478 87 81 22

Marc Hellingh
+32 497 44 66 61

Bruno Liesse
+32 478 20 49 18