Created by Yusuf Designerfrom the Noun Project

The power of NP

NP is the national offer of four newsbrand sales houses together : DPG Media, IPM Advertising, Mediahuis and Rossel Advertising.

These are powerful packages allowing, on the basis of a single combined rate, to call on the 12 major newsbrands in Belgium. The NP offer includes packages across all platforms operated by the newsbrands to reach their audience: print, online and mobile. In recent years the overall audience has increased through digital media, but newspapers remain the cornerstone of the offer. The various NP Deals meet different needs, but invariably have the same ambition: to provide a large audience that can be purchased at an interesting package price through skilfully combined products. In addition, the customer is always guaranteed a first quality placement of his advertisement in the newspaper.

Our newsbrands

De Morgen De Standaard Grenzecho Gazet van antwerpen Nieuwsblad het laatste nieuws Le soir La libre Sudpresse lavenir Het belang van Limburg DH les sports

Why NP

Everyday

2.736.000

women delve into our media brands.*

1.198.200

readers more than 10 years ago. *

43% more.

Over-60-year-olds spend
43% more than millennials.**

60%

of over 18-year-olds read a newspaper (total brand) daily. *

29% vs. 41%

only 29% of readers think that newspapers contain too many ads; on social media that figure is as high as 41%. ***

59%

daily reach among 18-34-year-olds (social classes 1-4).*

43%

of newspapers are read in digital format exclusively (25-54 GS 1-4).*

71%

choose newspapers (print or digital) above all other media for their information needs.***

83%

think that newspaper advertising is not intrusive. ***

* Source: Cim Press 2018-2019 ** Source: Statbel ***Source: NP Media Barometer 2018*Source: Cim Press 2018-2019 **Source: Statbel ***Source: NP Media Barometer 2018

NP Score

With NP Score you measure the impact of your campaign in the NP newspapers. The effective score is measured as well as some important qualitative criteria. With over 450 ads tested in various segments, the NP Score can provide the insight you need to optimize your future campaigns.

Want your campaign to be tested?
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NP Score

Insights

The NP Media Barometer

Want to know the status of the Belgium media consumption, motivation to use the media, credibility of the channels, perception of advertising in the different media? We asked the Belgian consumer.

NP Reach figures

What is the reach of the NP newsbrands ? How did this evolve during the last decade? What is the reach on different targets? Find all the answers here.

NP Coupon

Our readers love coupons! NP coupon is the way to activate product trial at the best rate. Belgians are known to be ‘coupon cutters’, and that is what they confirmed in our NP Media Barometer.

The ATAWAD of NP Newsbrands

Newsbrands are read throughout the day, AnyTime, AnyWhere, via Any Device. Discover when readers turn to which platform during the day.

Newsbrands and trust

Newsbrands are the most trusted sources of information. This was confirmed by Belgian research: the Mediahuis Consumer dating study and the NP Media Barometer.

Say hi!

Sales & Marketing Manager NP ROSSEL ADVERTISING
Gonda Lontings
+32 475 47 65 86
gonda.lontings@rossel.be

NP Ambassador @ DPG MEDIA
Sylvie De Beule
+32 473 83 80 02
sylvie.de.beule@dpgmedia.be

NP Ambassador @ MEDIAHUIS
Katty Maes
+32 478 87 81 22
katty.maes@mediahuis.be

NP Ambassador @ IPM ADVERTISING
Marc Hellingh
+32 497 44 66 61
marc.hellingh@ipmadvertising.be

SENIOR CONSULTANT RESEARCH & MEDIA
Bruno Liesse
+32 478 20 49 18
bliesse@outlook.be