Everyday
women delve into our media
brands.*
readers more than 10 years ago.
Over-60-year-olds spend
43% more than millennials.**
of over 18-year-olds read a
newspaper (print or digital) daily.
only 29% of readers think that
newspapers contain too many ads; on
social media that figure is as high as 41%.
daily reach among 18-34-year-
olds (social classes 1-4).*
of newspapers are read in digital
format (25-54 GS 1-4/CIM, 18+).***
choose newspapers (print or digital)
above all other media for their
information needs.***
think that newspapers ads
are not intrusive.